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Last week I spent an hour chatting with an author about the Facebook page she was using to promote her book. Our convo was supposed to be about ways to get more “likes” on her page — and I’ll share those ideas with you in a future post — but we ended up talking about something entirely different.
We ended up talking about why she should DELETE the page.
I know what you’re thinking: GASP! Not have a Facebook page? But that’s the Holy Grail of promotion! Every publisher wants to see you have a Facebook page! Every literary agent! Every author who has any sort of platform has a Facebook page!
But that’s just the problem. Too many of us create a Facebook page or a blog or [insert whatever social media channel you've begrudgingly adopted] because we think we’re supposed to — rather than because it’s the best way to sell books or create a community or raise awareness of our cause.
This author (who I adore, by the way) was focusing on how to get more “likes” on her page, and her big idea (and she’s not the only one with this idea) was to try to get friends from her personal profile to migrate over to the fan page. That would increase her “like” numbers, sure. But would it help her reach her ultimate goal: to sell books? No. Her profile friends all already know about her book, so having them “like” the fan page doesn’t really do her any good.
What I’m saying here is this: sometimes we get so caught up in the social media frenzy that we lose sight of whether these tools are actually helping us reach our true goals.
A symptom of getting caught up is trying to be everywhere, on every social platform, rather than choosing one or two or three that will work for you. Because if you’re spending time on a Facebook page that’s growing so slowly that it probably isn’t helping you sell many books, you’d be better off taking that time and using it on, say, Twitter, or whatever tool works best for you.
Don’t create a page or a blog or a whatever because you feel like you have to. Do it only if it will help you reach your goals, and if that time will be BEST spent by growing that page.
I realize this is easier said than done — especially if having a platform includes a Facebook page has been beaten into you by the blogosphere. But once you realize that giving up your page might actually be the SMARTER move, your guilt will begin to fade away, and success will take its place.
I’m writing about this partly because I’ve been there. I created a Facebook page for my business, Socialexis, about two years ago. I mean, c’mon, every company needs a Facebook page, right? Especially a company that revolves around social media!
So I updated the page with social media tips and announcements about my latest products. It grew to several hundred “likes” before growth stalled, and I knew that to get over that hump, I’d have to put more effort into the page.
That’s when I re-evaluated. I realized that most of the people who were following the page were already friends with me on Facebook or readers of my blog or followers on Twitter. And those other avenues were actually better ways for me to connect with new people — more effective for building my community and selling my products. In other words, every minute I spent on my Facebook page took away from those more effective efforts.
So I hid the page. I hid it rather than deleting it just in case I changed my mind and wanted to bring it back to life. (Tip: This is a good way to ease yourself into saying goodbye to your Facebook page if you’re just thinking about it.)
And guess what? I haven’t missed it one bit.
Neither have any of you. Shockingly, no one has complained because I don’t have a Facebook page. But I have gotten compliments and seen success because of the growth of my blog and made new, career-boosting connections via Twitter.
And THAT’S what’s going to help me reach my next goal.
Which social media profile can you ditch TODAY so you have more time to focus on what matters?