When friends and new readers see I’ve managed to make a living as a writer on my own terms, they often ask: What role did blogging play in that transition?
The truth is, my blog is the ENTIRE reason I was able to transition to working for myself.
Yup, it’s been THAT important for making my business work.
It’s a question we all ask ourselves, especially if we’re short on time – and who isn’t?! There aren’t enough hours in the day to spend quality time with family, hit the gym, produce good work at the day job, keep up with the news and much more… and then we’re trying to grow a blog on top of all that?
Sometimes it feels insane, right?
I’m here to tell you IT’S WORTH IT.
Why you should spend time growing your online presence
Most of the opportunities that come my way these days find me through my blog. Or maybe they find me via a professional contact, but then that person checks out my blog and BOOM, opportunity solidified.
My blog is my biggest and best attempt at making my own luck – and it works.
But having a kick-ass online presence isn’t simply helpful for where you’re at right now. If you do it well, your work online will set you up for the future, too.
It will give you flexibility that most other people don’t have – the flexibility to pivot from job to job, create your own job, or start your own business. It will give you peace of mind in an unsteady economy, because you’ll be able to cobble together a paycheck if your employer can no longer afford you.
I can’t remember where I read this, but one author compared having a strong online presence to pounding the pavement, day after day after day — except you don’t have to do the pounding. Because once you’ve made yourself easy to find and your value easy to pinpoint, opportunities will come to you even when you’re sleeping.
This is the opportunity version of passive income. Inviting opportunities while you sleep.
That’s really what making your own luck is all about: laying the groundwork so opportunities find you and, just as importantly, being ready to act on them when they do. The easiest way to do that, by far, is producing an awesome blog. (Like this idea? Tweet it!)
So spend all the time you want building up your blog. Do it because you’re building a future for yourself. You’re giving yourself the gift of flexibility.
When you look at it that way, as a chance to cultivate opportunity, it’s an easy choice, right?