How to Create a Freakin’ Fabulous Social Media Strategy

How to Create a Freakin' Fabulous Social Media StrategyThis guide was updated in March 2017.

So you’ve been tasked with coming up with a social media strategy for your company or organization — and you have no idea where to start.

Or maybe you’ve just started a consultant business and landed your first client, but you’re not sure how to turn all of your social media knowledge into an impressive strategy.

Or perhaps you’ve realized it’s finally time to figure out a plan for your own social media presence, so you can work toward your goals without spending all day online.

You’ve come to the right place.

How to Create a Freakin’ Fabulous Social Media Strategy (updated March 2017) will make you a hero with your boss, who will wonder how the heck you learned so much in a short period of time. It will help you wow your first client so they recommend you to others, catapulting you and your business toward success. And it will get you on track with your own personal online approach, saving you precious hours that you can then put toward projects you really care about.

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Why I Created This Guide

I wrote How to Create a Freakin’ Fabulous Social Media Strategy for one reason, and one reason only: because readers asked for it. The same questions kept landing in my inbox, and they were all about HOW to create a strategy.

Some were high-level social media inquiries, while others really dug down into the nitty-gritty — which is why I came up with this 100+ pages of practical tips and actionable advice. And an overwhelming number of readers asked for a sample strategy… so that’s in the guide, too.

This guide will help you:

  • Create a strategy document that will wow your clients or your boss, so they’ll refer you to their friends and you can continue to build your business
  • Discover which social media platforms will give you the most bang for your buck, and which ones you’re better off abandoning
  • Offer compelling, interesting content on your social media channels, even when you think you have nothing to say
  • Execute your strategy like the pro that you are without spending all day online

When you’re done reading this guide, you’ll know how to put your social media ideas into a comprehensible, actionable plan. You’ll make your investment back many times over when you land your next client and earn a bigger monthly paycheck than you thought possible, or advance up the ladder at your company because your boss is thrilled with the work you’ve done.

Become a social media hero for just $59

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What This Guide is NOT

This guide is a high-level look at how to create a social media strategy. It touches on the most popular social media networks, including Facebook, Twitter, Pinterest and Instagram.

It’s 100 pages, so it does have some depth, and it offers tips for growing an audience on each of those channels. But it’s NOT a detailed guide to Facebook or Pinterest or Twitter or any other social media channel.

This guide is also NOT intended for advanced social media strategists; it’s ideal for beginners who understand the importance of social media but need guidance on how to get started growing an audience or take their early efforts to the next level.

It will walk you through organizing your ideas into a solid strategy and help you think smartly about how to get the most out of social media for your company or your clients.




Here’s what some of my clients have said about my social media work:

Keith McGuinnessI purchased Alexis’ new guide to help me prepare a proposal for my first social media client. I found it incredibly useful as it’s one of the very few step-by-step guides for creating a social media strategy out there. The client loved the proposal and we are now working together. Highly recommended.

~Keith McGuinness, marketing director


Peggy FrezonAlexis Grant is knowledgeable, on top of the most current trends, and extremely helpful. She brought me from having zero social media skills to where I have a solid understanding and am able to make practical application of varied social media tools. Thanks to Alexis, I now have a growing network, including more than 3,000 Twitter followers.

~Peggy Frezon, author of Dieting With My Dog

Bruce ElfstromYou could very much benefit from this type of hard push into Twitter, Facebook, YouTube, and all the other things Alexis does that I don’t have time to understand”¦ She has been just fanf*ckingtastic.

~Bruce Elfstrom, CEO of Overland Experts


Lisa Rowan


Alexis’s guide is packed with her own experiences and advice, and links to plenty of other trustworthy resources that can help you along the way–not just during your first read-through, but as frequently as you want to review your skills and techniques.

~Lisa Rowan, social media strategist

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Table of Contents

Foreword + Introduction

3 Big Questions That Will Guide Your Approach

Big Question No. 1: What Are Your Goals?

Big Question No. 2: Where Are Your Readers?

  • Where to build your community
  • Facebook
  • Twitter
  • YouTube
  • LinkedIn
  • Pinterest
  • Instagram
  • Snapchat
  • Google+
  • Niche Networks

Big Question No. 3: What Can You Offer?

  • How Nicaraguan guides can shape your social media strategy
  • Why offering free information should be the crux of your efforts

What to Say on Social Media When You Think You Have Nothing to Say

  • Coming up with original ideas to share
  • Sharing interesting content by others

More Essential Strategy Components

  • Your competition
  • Make it easy for your community to find you
  • Take advantage of your already-existing community

A Common Mistake You Don’t Want to Make

Going Above and Beyond: Getting Creative with Extras

  • Contests
  • Advertising
  • Chats
  • Create a hashtag
  • In-Person events
  • Target lists
  • Newsletters

What About Blogging?

  • Why a blog should be part of your online strategy
  • Original content doesn’t have to be totally original

Executing Your Strategy

  • Find a schedule that works for you

Digital Tools That Will Make Your Job Easier

  • Find a schedule that works for you

Tracking Your Progress

Your Own Freakin’ Fabulous Strategy

Social Media Strategy Checklist

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