Next Tuesday evening, I’m offering a FREE webinar with Brazen Careerist about how to make money off the social media skills you take for granted, even if you have a full-time job. If you’re interested — and yes, I’ll be taking lots of questions! — here’s the sign-up link.

A year and a half ago, I wrote a post about how I felt lost. New readers still land on that post every week; I get a good deal of search traffic from people telling Google, “I’m lost” or “I feel lost.”

map for life

If only there was a map for life.

I like that. I didn’t particularly enjoy feeling lost, but I like that people who are lacking direction and looking for inspiration land on this blog… and hopefully find what they’re looking for.

Yet now I finally feel unlost — perhaps more than ever before. A year and a half after writing that post, I finally feel content.

I’m content because everything that was up in the air a year and a half ago has finally started to settle. I’m living in a city I love. I’m doing work I enjoy, feeling challenged by my own standards. And fate has landed me in the arms of a smart, adventurous guy. I’m not one of those people who believes love is a cure-all, but it certainly helps.

Now, that doesn’t mean every single piece of the puzzle has come together. My travel memoir, the book to which I dedicated more than 15 months of my life, hasn’t yet sold. I still feel constant anxiety over bringing in enough money each month — the plague of the self-employed — even though I’m now making more than I did at my day job. And I continue to work late some nights, as showcased by my writing this post at 9 p.m.

But when you feel content on the whole, it’s far easier to deal with uncertainties and frustrations. I feel completely OK with making baby steps on those fronts because I’m making progress on the whole.

While I’ve worked my way into a state of content, however, some of my friends have managed to get lost in their own way. Which made me think about how we all get lost at some point, that we almost have to get lost before finding our way. We all have to live our own unique journeys, taking baby steps toward happiness and satisfaction — and sometimes those steps include a detour or two.

It’s OK to not know where you’re going, so long as you’re moving in a direction that feels like forward. So long as you’re acting on your aspirations and not simply planning for them, you will get there. Even if it takes living with your parents and bringing home a stray, raggedy dog and leaving a job after only a year.

Because everything you’re doing now is helping you get where you want to be. It’s all baby steps toward where you belong.

And when you get to that place where you’re content, you’ll appreciate it that much more.

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Today I’m answering a question from a reader who asked: How do you use Google Analytics to grow your blog?

Google Analytics is a FREE tool that helps you analyze traffic to your website. Know the “Site Stats” option you have on the back end of your WordPress blog? Or the “Stats” option in Blogger? Google Analytics gives you the same type of information, but in greater detail.

Little things that make our day: seeing hits to our blog from a certain someone.

Little things that make our day: seeing hits to our blog from a certain someone.

It can tell you where your readers are coming from (which you can use to write more targeted posts), what types of browsers they’re using to read your blog (which gives you hints about how tech-savvy they are), which pages and posts they click on (which tells you which of your efforts are successful and which need more work), how long they’re staying on your site, and much more.

You can only use Google Analytics if your blog or website is self-hosted. For WordPress, that means you’re using WordPress.org, not WordPress.com. Here are directions for installing Google Analytics on a WordPress blog. If this sounds the slightest bit intimidating, just stick with your WordPress or Blogger stats. Unless you’re really digging deep into your readership or trying to answer specific questions about traffic, those basic stats are probably all you need anyhow.

Now for my favorite feature on Google Analytics: the “network” function, which shows you how many hits you got from various service providers.

Service providers don’t sound that interesting, until you realize that lots of companies name their network after the company. That means while you’ll see plenty of Comcasts, Verizons and Road Runners on your list (which are often people reading via their home connection), you’ll also recognize networks belonging to companies, universities and organizations.

By checking these stats regularly, I’ve learned that I have regular readers at Colby College (my alma mater) and Hearst (the parent company of my former employer, the Houston Chronicle). I also see consistent traffic from The New York Times (who are you?), The Brookings Institution and a handful of universities. I can even see visits from publishing houses, which lets me know when people at Random House and HarperCollins click on one of my posts. Of course, you can’t tell why they’re there, and that could range from checking out my book to clicking on someone’s tweet about a post I wrote that’s interesting to them for a reason that has nothing to do with me.

That means this information is only useful to a point. But it’s still fascinating, especially if you want to see whether a certain someone has their eyes on your work.

To find service provider details, log into your Google Analytics account, then click on Technology, then Network. Don’t forget to specify the time frame you’re interested in at the top right corner of your screen.

If you use Google Analytics, what’s your favorite feature?

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Writers’ Roundup: May 11

May 11, 2012

I hope you’re excited for the weekend! I know I am — a good mix of work and fun ahead. Here are a few reads to check out in your spare time: Kelly Gurnett offers a guide to taxes for first-time freelancers. Your jaw will drop at what you didn’t know you didn’t know. Also [...]

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Kicking Your Own Butt Into Gear

May 10, 2012

Last night Chris Guillebeau’s new book, The $100 Startup, arrived in the mail. Naturally, I got all excited because I love Chris’ stuff; it’s all super applicable to my own entrepreneurial and life goals. Yet I also kind of groaned to myself. I’m trying to meet a deadline this month (finishing How to Create a [...]

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The Serendipity of Twitter

May 9, 2012

It can be difficult to explain the magic of Twitter, which is why I like to provide anecdotal evidence whenever I can. And last night was a perfect example. I was at D.C.’s monthly WordPress Meetup, checking in on Foursquare. I tagged my check-in with the event hashtag, #wpdc, and posted it to Twitter. If [...]

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Treating Your Career Like a Startup

May 7, 2012

You know I believe the key to career success is experimenting. And that risks are worth taking if you want to live a life that truly makes you happy. And that to accomplish your career goals, you’ve gotta surround yourself with go-getters. So you probably won’t be surprised to hear that I picked up a [...]

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Writers’ Roundup: May 4

May 5, 2012

Happy May! Here’s what I’ve been reading this week: Got a boring life story? Joel Runyon tells us how to tell a better one. Does the word “deadline” make you cringe? Author Judy Hedlund Tells you how to embrace setting your own deadlines. Pat Flynn shares what he’d do differently if he could start his [...]

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The Key to Career Success: Experimenting

May 1, 2012

There are still a few spots available in my four-week social media networking course, Make Your Own Luck, which begins Monday. Want to learn tricks and tips for using Twitter, Facebook and LinkedIn to reach your goals? Join us! If there’s one thing I’ve learned during my first six months of working for myself, it’s [...]

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Q&A: Blogger Srinivas Rao on Juggling Online Projects

April 30, 2012

Before we get started, check out Only72′s semi-annual sale (affiliate link). This is that mega-offer where you pay $100 for $1,000 worth of products on entrepreneurship. And this round includes a hard-cover copy of Chris Guillebeau’s soon-to-launch book, The $100 Startup, delivered to your door. Doesn’t get much better than that! Oh, except it DOES. [...]

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Writers’ Roundup: April 27

April 27, 2012

Hope you’re as excited this week about your writing projects as I am! (And if not, let’s think about how we can get you there.) Here are a few posts to inspire you over the weekend: What I learned from building five popular blogs, from DIYThemes’ Derek Halpern. Helpful post from Problogger about beating the [...]

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