Building a Content Brand? Think Twice Before Covering News

April 14, 2021

Covering news in your niche can be alluring. But if news isn’t your company’s bread and butter, it’s usually smarter to avoid the temptation. Here’s why.

Read the Rest →

2020 Was the Year That Revealed All Truths. Here Are Mine.

April 7, 2021

Last year unearthed a pessimism I didn’t know existed inside of me. I feel forever changed; my worldview has tilted. And not in a good way. In a that-year-stole-my-innocence sort of way.

Read the Rest →

Building a Trusted Content Brand

March 31, 2021

In the age of disinformation, trust is a valued currency. How can you get your readers and Google to trust you? By following EAT, which focuses on expertise, authority and trust.

Read the Rest →

How Much to Pay Writers: A Comprehensive Guide

March 22, 2021

How much should you pay a writer? Should you pay per hour, per word or per project? This post reviews all the factors that go into writer compensation.

Read the Rest →

Do This With Your Company Website, And You’ll Be Miles Ahead of Everyone Else

March 8, 2021

As a founder, you have a huge opportunity to create a connection and foster trust. But if you don’t share your story and make it easy to find, potential customers won’t even have a chance to like you.

Read the Rest →

What to Do When You Don’t Know What You Want

March 1, 2021

It’s possible to turn uncertainty into a season of moving forward. Here’s the key: Don’t focus on the outcome. Instead, focus on the exploration.

Read the Rest →

Applying the Rule of Compound Interest to Your Career

February 22, 2021

This is the story of how early investments I made in myself and my business paid off, why I think of my career in phases, and why you should invest in yourself, too.

Read the Rest →

Join My Database of Writers and Editors

February 14, 2021

Open to writing or editing work? If you want me to consider you for freelance writing or editing opportunities or full-time writing or editing jobs, join this database.

Read the Rest →

Want to Keep Your Best Freelancers? Follow This Playbook

February 11, 2021

Whenever I hire a freelancer — when I want to keep them engaged, invested and doing great work — my goal is to be their best client. Here’s exactly how I do it.

Read the Rest →

How to Foster a Culture of Trust at Your Startup

February 3, 2021

Want to keep your top performers? Building a culture of trust is one of the best moves you can make for your startup. Here’s how to do it.

Read the Rest →