Make Money Blogging: How to Sell Direct Advertising on Your Website

May 28, 2015

If you’re just starting a blog, selling ads probably isn’t the best way to make money. For websites that don’t yet see a lot of traffic, it’s typically smarter to keep your blog clutter-free while you gain trust from readers, and earn income via digital products (like my ebooks or The Write Life bundle sale), consulting […]

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The Case for Buying Facebook Ads, Even If You’re a Small Brand

May 7, 2015

Organic reach keeps falling on Facebook, and everyone knows it. In every blogger / entrepreneur / social strategist community I follow, marketers are complaining about how the posts on their Facebook page simply don’t reach as many fans as they used to. We’ve seen this with The Write Life’s Facebook page. We have more than […]

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On the Rise of Content Marketing and the Outsourced Newsroom

April 30, 2015

I didn’t choose content marketing as my second career because it was hot. In fact, when I first began offering blog management and social media services in 2011 on the side of my day job, I didn’t even realize the work I was doing fell under the content-marketing umbrella. I simply enjoyed using my writing, […]

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Self-Publishing: Should You Sell Your Ebook on Amazon or Your Own Website?

April 22, 2015

Most of the self-publishing success stories we hear revolve around selling books on Amazon, and for good reason: authors like Steve Scott and Mark Dawson have used the platform to bring home six-figure salaries. But if you’re considering self-publishing, you should know there is another option: selling ebooks on your own site. If you’re able to carve […]

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The Kind of Entrepreneur Nobody Talks About

April 12, 2015

If you follow news about entrepreneurship, most stories you hear in the media and blogosphere are typically about two kinds of new companies: Startups — usually tech startups — that land VC funding, then scale as quickly as possible Lifestyle entrepreneurs who bootstrap while traveling the world, surfing and working as little as possible But there’s another […]

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How to Make Money Off a Blog: Takeaways From The Writer’s Bundle 2015

April 2, 2015

I told myself I wouldn’t write a recap on The Writer’s Bundle recap this year, because I have so many other things I want to work on. But the truth is, this blog is how I process. It’s how I organize wins and losses, and how I determine priorities for myself and my team. I […]

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I’m Super Excited About What’s Launching Today: The Writer’s Bundle

March 9, 2015

Remember last year my team and I launched The Writer’s Bundle over at The Write Life? It was such a success that we decided to run it again this year — but with completely new resources and creators. And guess what… After months of organizing and planning, The Writer’s Bundle is LIVE TODAY! Like last […]

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The Quick ‘n Dirty Guide to Getting Traffic to Your Website

March 2, 2015

I’m a writer at heart. So I hang out with a lot of writers who are creating awesome things: impressive blogs, high-quality online publications, and more. Except no one’s reading them. PEOPLE! You can create all the amazing content you want, but if no one knows it’s there, you’re probably not going to see the […]

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When It Makes Sense to Turn Down Potential Clients

February 23, 2015

Over the last few months, my company has gotten a lot of client requests. We’ve turned down almost every one. Why? Because they weren’t the right fit for us. Often, they were the right fit in some ways, but not the right fit in others, which made it difficult to say no. But one of […]

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When You Get a Million Requests to Pick Your Brain

February 17, 2015

I get a lot of requests from people who want to pick my brain. No one calls it that, of course, because unpaid brain-picking has gotten a bad rap. But readers and peers and random people contact me almost every day asking my advice on building a business, best practices for recruiting writers or how […]

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