Audience growth

How We Got 1,000+ Email Subscribers Before Launch With a Simple Landing Page

February 7, 2022

The first 1,000 email subscribers are always the hardest. Especially if you don’t have a product yet. Here’s the scrappy approach we used to get 1,000 people on our email list ahead of launching They Got Acquired.

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Building a Content Brand? Think Twice Before Covering News

April 14, 2021

Covering news in your niche can be alluring. But if news isn’t your company’s bread and butter, it’s usually smarter to avoid the temptation. Here’s why.

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Building a Trusted Content Brand

March 31, 2021

In the age of disinformation, trust is a valued currency. How can you get your readers and Google to trust you? By following EAT, which focuses on expertise, authority and trust.

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A Deep Dive Into One Specific Strategy for Growing Website Traffic

January 19, 2021

Publishing a “best of” list is one of the oldest tricks in the book when it comes to growing a website. Here’s why this strategy works, and how to do it well.

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