The Case for Buying Facebook Ads, Even If You’re a Small Brand

May 7, 2015

Organic reach keeps falling on Facebook, and everyone knows it. In every blogger / entrepreneur / social strategist community I follow, marketers are complaining about how the posts on their Facebook page simply don’t reach as many fans as they used to. We’ve seen this with The Write Life’s Facebook page. We have more than […]

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Why Email Marketing Should Take Priority Over Facebook

November 21, 2014

You should focus on growing your email list more than your Facebook page. Because of my journalism background, I tend to share research when it offers new or insightful information we can all act on. This research falls into that category, as Fast Company explains in their summary of the Forrester report. But it caught […]

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Coming to a Facebook Feed Near You

November 14, 2012

With a big blog redesign coming up, it’s finally time to start a Facebook page for my blog and biz! This hasn’t been the right move for me for a while (here’s why), but I think it’s time, partly because I have so much to share that doesn’t belong on this blog or in my […]

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Why Facebook Groups Should Be a Bigger Part of Your Social Media Strategy

November 5, 2012

Want more social media tips? Check out How to Create a Freakin’ Fabulous Social Media Strategy. When people talk about using Facebook for promotional and engagement, they usually focus on building a page. But pages aren’t the only way to galvanize your community. Here’s another incredibly effective yet under-utilized way to grow a following and […]

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The Social Media Advice You Never Hear: Why You Shouldn’t Bother With a Facebook Page

March 26, 2012

Want to take your social media efforts to the next level? Check out How to Create a Freakin’ Fabulous Social Media Strategy. Last week I spent an hour chatting with an author about the Facebook page she was using to promote her book. Our convo was supposed to be about ways to get more “likes” […]

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Why I don’t want to be friends on Facebook

February 16, 2011

I’ve received a lot of friend requests on Facebook lately. Most are from people I’ve connected with through Twitter or other online forums, or public relations types who know me from my day job as a reporter. But I don’t want to be friends with those people on Facebook. It’s not because those people aren’t […]

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Why your biz or book needs a Facebook page, not a group

July 1, 2010

I don’t want to give away all my social media hints — I want people to pay me for this, remember? — but here’s a common mistake I’m seeing clients (and small businesses who should become my clients) make: creating a Facebook group or profile for a business, product or public figure when they should […]

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How to use Facebook to — shhhh — promote your book

February 7, 2010

In my social circle, knowing how to use Facebook is like knowing how to read. It’s something we do every day, without thinking about it, like we were born knowing how. Of course, we know there are people in this world who don’t know how to read, but we rarely come into contact with them, […]

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