I have some exciting news to share: My content marketing company, Socialexis, has been acquired by Taylor Media, a digital media startup. As you can tell from the giphy above, I’m pop-the-champagne-excited about what this means for the business, as well as for me personally. While this closes a chapter of my career that I’ve […]
I didn’t choose content marketing as my second career because it was hot. In fact, when I first began offering blog management and social media services in 2011 on the side of my day job, I didn’t even realize the work I was doing fell under the content-marketing umbrella. I simply enjoyed using my writing, […]
You should focus on growing your email list more than your Facebook page. Because of my journalism background, I tend to share research when it offers new or insightful information we can all act on. This research falls into that category, as Fast Company explains in their summary of the Forrester report. But it caught […]
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