What It Takes to Pull Off a Great Launch

October 13, 2011

I’ve been a mad woman this week. My new guide, How to Take a Career Break to Travel, launches Monday, and there are what seems like a million moving parts that need attention. You’d think writing the guide would be the majority of the work, but I’d say it’s only about half. The other half […]

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5 Tips for Launching an EBook (or ANY book)

October 3, 2011

When I launched my first eguide on social media consulting, I didn’t have a plan. I knew enough to let my network know about the product and encourage them to tell their networks about it. I knew enough to pitch guest posts at blogs with good-sized audiences. And I knew enough to offer an affiliate […]

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Where Informational EBooks Fit Into Self-Publishing

September 15, 2011

I have a confession to make. After my recent post about how I’m considering releasing my next project — a how-to- guide on taking a career break to travel — on my own rather than aiming for traditional publishing, a few of you wrote me notes about bookstores where the book might fit, how I’ll […]

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