Traveling across the country to promote my book will be expensive, time-consuming and tiring. But thanks to the Internet, I’ve got another option for self-promotion: virtual marketing.
Once again, I’m a little ahead of myself. Yes, I remember that I still have to write the book. Yes, I realize I need to convince an agent to represent me. And yes, I am fully aware that in order to launch a book blog tour, my book has to actually be published.
But my attention span for writing is pathetically short, and this gives me another excuse to take a break to do something productive. It’s a skill I’ll need to promote my book in the future, so why not learn it now?
What is a book blog tour? It’s a schedule of virtual stops at blogs that are willing to host me, ones that cater to readers who might be interested in my book. A stop at a travel blog, for example, might include a Q&A with me about traveling alone. At a book-review site, the blogger might give her opinion about my book and then let readers ask me questions. A blog for writers could host me for a chat about the process of pulling together a plot.
The idea is to get as much exposure as possibly via blogs, as well as having a successful blog myself. This is just one aspect of online promotion, which also includes social networking tools like Twitter and a personal Web site like the one I recently launched.
Of course, I’ll share what I learn with you here at Aspiring Author.