You know what irks me? It’s been a year since I posted on my travel blog, and it still gets more hits than this writing blog.
Okay, not quite a year. Since January, I’ve posted twice on Inkslinging in Africa — once in March and again in May. But I’m working hard to increase readership for this blog, and I can’t even keep up with my dead travel blog.
During just the month of December, the travel blog got nearly 15,000 hits. With no new posts! You know how many this writing blog got? Not quite 3,000.
(In all fairness, part of the reason the travel blog still gets so many hits is because one of the maps I included in a blog post is uber-popular on Google.)
But there’s a lesson here — other than how using images can drive traffic to your blog. The success of a blog depends largely on audience.
This writing blog is aimed at people who want to learn what it’s like to write and publish a book. Most of my readers are writers embarking on a similar journey. The audience ain’t that big.
My travel blog, however, has a huge potential audience. Other travelers read it, but they’re a small piece of the audience pie. Inkslinging in Africa, like my book, is aimed at people who are interested in what it’s like to travel alone as a woman and/or in Africa. It also appeals to people who dream of taking a leap in their own lives, like I did when I left my job to backpack for six months. And who wouldn’t want to leave the nine-to-five life behind to pursue a dream? That covers a whole lot of people.
So. The lesson. If you’re about to start a blog, or already have one and want to increase readership, ask yourself about audience. Are you blogging about a topic that has a lot of potential readers?
There’s also a lesson here for me personally. I should think about blogging again on the travel blog. If I’m hoping to use these blogs as a vehicle for selling my book (First I’ve gotta finish writing and sign with an agent and find a publisher. Minor details.), I should use the blog that has more readers.
Why aren’t I doing that already? Because I want my travel blog to be about me traveling, and right now I’m living in upstate New York writing my book. For me to pick up my travel blog again, I’d need to go somewhere.
Sounds like a good reason to embark on another extended trip, don’t ya think?