Since announcing yesterday that my doors are open to social media business, several friends and potential clients have written to me asking, so what does that mean you actually do?
Like most consulting positions, social media consulting can mean a lot of different things. Consultants provide a huge range of services and their prices fall across the board. But me? I’m looking to help businesses and organizations use social media to extend their reach.
My services fall generally into two categories:
1. For businesses who don’t have the time and/or the know-how to use social media themselves, I help them create a plan and then implement it for them. Could be as simple as growing a following on Twitter and Facebook and YouTube, or a more in-depth online community-building strategy. It all depends on your specific goals and budget.
2. For businesses who know how to use social media or want to learn, I help them figure out which networks and strategies will be most effective for their goals and how to leverage them effectively. I can tailor a plan, talk with you over the phone and leave you to implement it (with optional follow-ups), or I can coach you through implementing that plan if you’re starting from scratch with social media. A lot of my ideas revolve around social networks, but I also help with blogging, finding customers in forums, etc.
If what you need falls outside these categories, that doesn’t mean I can’t help you! By all means, drop me a note, let me know what you’re looking for and I’ll give you an idea of how much it would cost. Since I’m just starting to turn this into a business, I’m willing to size the scope of your project to your budget. Especially for small businesses and organizations with financial restraints, I recognize that working with you to make my services affordable helps us both.
Update: Since you’re reading this post, you might be interested in my social-media consulting guide: How to Build a Part-Time Social Media Business.