We can only teach ourselves so much.
You can practice, practice, practice. You can read blog posts and watch YouTube tutorials. You can — and this is my favorite — closely watch others who successfully do what you want to do and see how they do it.
But if you really want to take your writing to the next level, at some point you’ll probably have to invest in it. And yes, I’m talking about investing real money. Paying to take a class, whether it’s online or in person. Or paying an editor to make your prose shine. Or even paying a coach to help you reach your goals. At some point, you’ll need the guidance of others to come out at the top of your game.
I believe in investing in myself — especially since I no longer have a company to pay for me to attend trainings or conferences (not that journalism outlets do that much anyhow) — and yet I still find myself stalling before I press that “pay” button. Because every dollar I put into training is one less dollar in my savings account.
But then I remind myself: I’ll be able to earn more if I can do my job better. I’ll be able to charge a higher hourly rate and think of more creative ways to use my communication skills if I have more training under my belt. In other words, if I play it right, I should get the money I invest into training back two-fold (or three-fold or more).
So I’m sitting here tonight staring at Ev Bogue’s Get Paid to Write class. The price is steep: $347 for a month-long course, and that’s if you sign up before Friday. On Friday, the price goes up to $547.
Ev is a writer I only recently discovered who makes a (six-figure) living off his paid newsletter. Creating a paid newsletter is at the top of my list of priorities for next year, and that’s what this class is about. It’s perfect for me.
But is it worth $347? That’s a hell of a lot of money for someone who’s staring her own business.
It’s also an investment. And all the ah-ha moments I share with you on this blog don’t come without investments. They come from hard work and occasionally putting money into my own training so I can improve my skills and become a better writer.
So while I sit here staring at the “pay” button, I ask you: What’s the best investment you’ve made in your writing?