Puh-Lease Don’t Ask Me to Check Out Your Blog
December 12, 2011
Whenever I get an email or auto-DM after following someone on Twitter (big no-no in itself) that asks me to check out their blog or Facebook page or whatever, I automatically delete.
Yup, that’s right. A big, fat DELETE.
Not only have I not checked out your blog, you’re now on my I’m-not-interested list. Which means I’ll probably never check it out. Double whammy.
Talk to the hand.
Why? Because you shouldn’t tell me to check out your blog. Instead, you should lure me there.
When you tell me — or even ask me — to check out your blog, it feels forced. It feels like a chore. It makes you look like you’re desperate for readers. It puts you in the red automatically, which means your blog has to be that much more awesome to impress whoever you asked to visit.
If, however, you lure me there on my own accord, I’m checking you out because I want to. Then, if I’m pleasantly surprised, I’ll contact you, interact with you, maybe even become a loyal member of your community.
The bottom line is, no one wants to check out your blog just because it helps you. They want to check it out if it helps them.
So how do you lure someone to your blog or Twitter feed or wherever you want them to go? A few ideas:
- Make it easy to get there. Post the links to all of your social media channels prominently on your blog. If I’m interested in you, I shouldn’t have to hunt you down. Ironically, the people who ask others to check out their stuff are often the same people who don’t make it easy to find those links if you happen to stumble upon their blog.
- Add the link to your email signature. This is a subtle, not-in-your-face way of telling people you interact with where they can find you. But please, get rid of the beggar’s message! Don’t say “please visit my blog” — the value there is for YOU. Make it valuable for the reader. Either succinctly say what value they’ll find if they go to that link, or simply offer the name of your blog with the link. For example, here’s a screen shot of my signature; I switch it up whenever I have a new product I want people to know about.
- Make yourself look interesting. This is, by far, the best way to lure people to your site. Who doesn’t love discovering bloggers they can relate to? Make yourself interesting, and people will follow you to the ends of the earth. And don’t forget that interest can come in the form of value. What will a reader find on your blog that will help them get where they want to be?
- Interact. Um, yes, it’s that easy. On Twitter, @reply or RT the person you want to notice you. Play the same notice-me game on Facebook by tagging pages. Or simply write the person an email asking a question about their business or offering to help them. Don’t make the email all about you and the community you’re trying to build online; remember, this is all about value. Why should the person you’re writing to care about what you’re up to? How does it help them?
So whatdoyathink? Anybody planning to retool their email signature or next email or Twitter DM?