I have to admit I haven’t followed much of the hoopla around Pinterest. I created a profile so I could look around the site, and I’ve discovered a few photos there for my clients’ social media campaigns.
But the truth is, I don’t even know that much about Pinterest. And yet, I can tell you this:
Pinterest is a network you should pay attention to.
Because of WHO is talking about it.
When Google+ came out, all the techies created profiles. All the tech blogs wrote about it. And I even noticed a few of my non-techie blog readers started following me.
But my closest group of friends, friends I grew up with, knew nothing about Google+. I never heard them utter the name of the network; they never asked if they should join. And so when clients asked whether they should have a presence on Google+, I advised them to create a profile but wait to actually put effort into it — wait to see whether the tool breaks out of the techie crowd and actually goes mainstream. Because right now, despite all the talk about Google+, I still don’t think it’s mainstream.
But Pinterest is catching on with more than the techie crowd. Those same friends who never mentioned Google+ are talking about Pinterest. Some of them are using it already, and those who aren’t are asking about it because their friends are using it. Which is exactly how Facebook gained so much speed — by word of mouth. Because we want to be where our friends are.
So yeah. I think Pinterest is going to be big. I’m not saying you have to get on it, because you can’t be everywhere. But at least think about whether it makes sense for you. And if you’re choosing between Google+ and Pinterest, start pinning.
So have you tried Pinterest yet? Whatcha think?