For several years now, I’ve dedicated myself to blogging three times each week.
People sometimes ask, “How could you possibly have time for that?”
The answer is you have time for what you make time for. (Click to tweet that idea.) I make time for blogging. I make it a priority. I committed to posting three times each week, whether I feel like it or not, because I want to grow this community and my online business.
But now I’d like to try something a little different.
Some popular bloggers say you shouldn’t have to blog often to succeed. They say quality trumps frequency, and you should put your effort into other community-building efforts, like a newsletter and guest blogging, rather than focusing solely on blogging.
I’ve done that, offering a newsletter and guest posting for popular blogs and creating guides and courses and now running helpful webinars for my community. But I haven’t cut back on blogging to make up for creating content in those other ways. Partly because I truly believe frequency and consistency are important when you’re building an online community, at least in the beginning, and partly because I enjoy blogging. I have a lot to say!
But I’d like to give this reduced blogging schedule a test drive. After all, the key to success is experimenting.
Plus, I have SO much helpful information on this site that’s buried. Like this post on how following your dream can help your career and this one on how authors can use social media for book promotion and this one on why you’re a writer, not an aspiring writer. I need to figure out how to bring those older-but-still-useful posts to the surface so newer readers can benefit from them, too.
So for the month of December and possibly January, I’ll only post twice a week — one substantive post, plus my weekly round-up. If I hadn’t mentioned this, you probably wouldn’t have noticed, but I like to use my own experiments as a way for you to learn, too. Come January or February, I’ll see how this has affected my platform, my blog traffic and my sanity. My hunch is that I’ll miss writing as many posts as I usually do, but we’ll see if that actually proves true.
If until now, you’ve only followed my work on this blog, this is the time to branch out. Join the newsletter — it’s my biggest focus lately, and you’ll find exclusive content there you won’t find anywhere else. And my new Facebook page is full of resources you won’t find on this blog, too, resources that will help you make your own luck.
Have you played with different posting schedules on your blog? What works best for you?