A few years ago, I developed a course called Use Social Media to Make Your Own Luck.
It was my first course, and I was over the moon when participants gave it raving reviews. My editor who reviewed the course even told me I’d hit my sweet spot, that THIS was what I was meant to do.
Yet I learned something big from offering that first course, something that would guide all my future ebooks and courses:
The title sucked.
It was FUN, sure; who doesn’t love making their own luck?
But the problem was, it didn’t tell my community enough about the content. It didn’t explain what they’d learn or how they’d benefit. It wasn’t specific enough that people would look at the headline and say, “That’s the course for me.”
The problem was, I tried to appeal to everyone. Ironically, by not narrowing my topic, I was appealing to no one. Well, not no one, since several dozen go-getters took the course. But I was reaching only a tiny percentage of all the people who could truly benefit.
So I dug deep and asked myself: Who did I really want to reach with this course? Who would benefit most from it? Who was truly my target audience? That question seems simple, but it’s something us creators often struggle with.
The answer I eventually came up with?
After much tweaking, rewriting and editing, I’m excited to announce the launch of my new course:
Here are my three favorite things about the new course:
1. It’s easy to digest. An email each day for 20 days = 20 tips you can immediately put to work. This is the epitome of practical and actionable, which you all know is what I live by.
2. It’s on demand. If you sign up today, you will get your first lesson tomorrow. How’s that for immediate gratification?
3. It works. These are the exact strategies I used to grow my networks on Twitter, Facebook and LinkedIn. These aren’t theoretical ideas; they’re proven tactics.
I wrote last week about how I’ve put my products on the back burner over the last year while focusing on client work, and this is the beginning of a new focus on courses and guides.
But the truth is, I didn’t do it myself. In fact, if I had waited to finish every little detail on my own, this course never would’ve happened. Instead, I pushed myself to enroll the help of my awesome Socialexis team, including project manager Ben Meredith. A big thanks to them for helping me get this out there!
If you know in your gut that your social media presence could be a whole lot better, join us for Social Media for Writers! Click here for more details or to sign up.