Here’s a lesson I’ve learned so many times, one that comes back to me again as I reflect on selling The Write Life: It’s always worth investing in yourself.
I started The Write Life eight years ago when I was running a small content marketing shop. We ran blogs for businesses, growing audiences for our clients and helping them establish authority and expertise in their niches. Even then, I realized there was far more upside in growing an asset I owned, so once we had refined our systems for creating content, we applied them to our own site.
In addition to requiring time and brain space from myself and my team, running The Write Life cost money. I funneled revenue we earned from our clients into growing this brand until it could pay for itself, which took about a year.
When I think back to the year we launched the site, it feels like a different lifetime. I didn’t have kids. I wasn’t yet married. I had a lot to learn about how to grow a company. The idea of an exit wasn’t on my radar; I hadn’t yet sold my first business, and I certainly didn’t create The Write Life with the goal of selling it down the line.
But I’d seen what happened when I shifted my energy from working for someone else to working for myself — how my income and opportunities had multiplied. I believed it was worth betting on myself by investing time and money into a seed I could grow.
Looking back, I’m surprised I had this instinct then, because I had so much to learn (and still do). Now, after selling the brand, I find myself giving a nod of appreciation to my past self, almost as though she was someone else entirely.
Look how this turned out, I tell that young woman proudly. You chose to invest in yourself. You turned that seed into a six-figure sale. You bet on yourself, you trusted your instincts.
You grew something from nothing. Remember that as you look to the future and choose what’s next. You grew something from nothing. And you can do it again.