At the digital media company where I work, we’ve dubbed this “the year of science.” We’ve long relied on intuition and experience to create content that will engage readers and drive clicks to The Penny Hoarder. And while that has worked well, growing the site to 20 million readers a month, this year we’re putting […]
Since our son was born eight weeks ago, I’ve tried to write a coherent blog post at least half a dozen times. But as any parent will tell you, mothering a newborn is exhausting. Between around-the-clock breastfeeding, evening fussiness and a lot less sleep than I need, I’m lacking the physical and mental capacity to […]
I’ve long used Flow for task management. My Socialexis team used it, my editorial team now uses it at Taylor Media, and my husband and I even use it to keep track of household tasks. In short, I’m a huge Flow fan. So I’m always surprised when this app doesn’t make it into conversations about the […]
This blog has been quiet for nearly a month. It’s perhaps the longest I’ve ever gone without posting. On several occasions, I started writing a blog post to explain why. I wrote about how I’m juggling a company transition and preparing to have a baby. I wrote about how I’m failing at a lot of little […]
After building my own business for the last five years, my blog-management company was acquired this summer by a digital media startup. Now I’m in-house at Taylor Media as Executive Editor, building an editorial team. It’s a fun and challenging ride already! While several members of my Socialexis team have joined us for this transition, […]
I have some exciting news to share: My content marketing company, Socialexis, has been acquired by Taylor Media, a digital media startup. As you can tell from the giphy above, I’m pop-the-champagne-excited about what this means for the business, as well as for me personally. While this closes a chapter of my career that I’ve […]
You’d think the recent sale of tech website Re/code to Vox Media would’ve been spun as a success story: Founders sell 18-month-old startup to media giant! Niche website attracts 1.5 million monthly unique visitors and gets acquired for an undisclosed sum! Instead, it has sparked articles about why new digital media publications can’t seem to turn […]
I just finished barreling through productivity writer Laura Vanderkam’s new book, I Know How She Does It, on how women juggle careers and family. While it’s full of time-management gems, my biggest takeaway wasn’t how to save a few minutes here or there. Instead, this read served as a reminder that life should be my […]
Everyone’s always talking about the importance of work-life balance — and how elusive it can be. But what if our conversations around work-life balance were all misguided? What if we started talking about work-life integration instead? That’s how productivity blogger Laura Vanderkam approaches it, and her take really resonates with me. Rather than forcing our workday […]
The most important message to nail down when you run a business is what you offer. This sounds obvious, but it’s also one of the most challenging pieces for most startups and freelancers. When you first start a business, you’re often not sure exactly what you want to offer, which niche you should focus on, or which […]