As a founder, you have a huge opportunity to create a connection and foster trust. But if you don’t share your story and make it easy to find, potential customers won’t even have a chance to like you.
This is the story of how early investments I made in myself and my business paid off, why I think of my career in phases, and why you should invest in yourself, too.
Whenever I hire a freelancer — when I want to keep them engaged, invested and doing great work — my goal is to be their best client. Here’s exactly how I do it.
Publishing a “best of” list is one of the oldest tricks in the book when it comes to growing a website. Here’s why this strategy works, and how to do it well.