Forget Multiples. Here’s What Really Matters When Selling Your Online Business

June 19, 2021

If there’s one thing I’ve learned from selling two online businesses, it’s this: Ignore the formulas and multiples the internet tells you to use to value your business.

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I Am Furious At the Patriarchy

May 22, 2021

I’m angry that anti-abortion legislation is coming down the pipeline now, after the year women have had. Are lawmakers trying to kick us while we’re down?

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I Was Sleep-Deprived, Breastfeeding… And Asked to Speak on Stage

May 14, 2021

Just a few months after giving birth to my second child, I was invited to give an on-stage presentation. Could I do it?

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What Does It Take to Build a Low-Stress Startup?

April 21, 2021

What does it look like to opt out of hustle culture, and create a startup that’s low stress, small team and high profit?

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Building a Content Brand? Think Twice Before Covering News

April 14, 2021

Covering news in your niche can be alluring. But if news isn’t your company’s bread and butter, it’s usually smarter to avoid the temptation. Here’s why.

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2020 Was the Year That Revealed All Truths. Here Are Mine.

April 7, 2021

Last year unearthed a pessimism I didn’t know existed inside of me. I feel forever changed; my worldview has tilted. And not in a good way. In a that-year-stole-my-innocence sort of way.

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Building a Trusted Content Brand

March 31, 2021

In the age of disinformation, trust is a valued currency. How can you get your readers and Google to trust you? By following EAT, which focuses on expertise, authority and trust.

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How Much to Pay Writers: A Comprehensive Guide

March 22, 2021

How much should you pay a writer? Should you pay per hour, per word or per project? This post reviews all the factors that go into writer compensation.

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Do This With Your Company Website, And You’ll Be Miles Ahead of Everyone Else

March 8, 2021

As a founder, you have a huge opportunity to create a connection and foster trust. But if you don’t share your story and make it easy to find, potential customers won’t even have a chance to like you.

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What to Do When You Don’t Know What You Want

March 1, 2021

It’s possible to turn uncertainty into a season of moving forward. Here’s the key: Don’t focus on the outcome. Instead, focus on the exploration.

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