Last year unearthed a pessimism I didn’t know existed inside of me. I feel forever changed; my worldview has tilted. And not in a good way. In a that-year-stole-my-innocence sort of way.
As a founder, you have a huge opportunity to create a connection and foster trust. But if you don’t share your story and make it easy to find, potential customers won’t even have a chance to like you.
This is the story of how early investments I made in myself and my business paid off, why I think of my career in phases, and why you should invest in yourself, too.
Whenever I hire a freelancer — when I want to keep them engaged, invested and doing great work — my goal is to be their best client. Here’s exactly how I do it.