What Being a Working Mom is Really Like

December 9, 2016

Becoming a (working) mom has been the most joyful transition of my life — and the most challenging.

Read the Rest →

3 Tools Digital Media Companies Use to Create Compelling Content and Maximize Web Traffic

June 10, 2016

At the digital media company where I work, we’ve dubbed this “the year of science.” We’ve long relied on intuition and experience to create content that will engage readers and drive clicks to The Penny Hoarder. And while that has worked well, growing the site to 20 million readers a month, this year we’re putting […]

Read the Rest →

Our Twitter Love Story Continues… (Plus a Ridiculously Adorable Photo)

November 1, 2015

Since our son was born eight weeks ago, I’ve tried to write a coherent blog post at least half a dozen times. But as any parent will tell you, mothering a newborn is exhausting. Between around-the-clock breastfeeding, evening fussiness and a lot less sleep than I need, I’m lacking the physical and mental capacity to […]

Read the Rest →

Why You Should Use Flow for Task Management (Over Basecamp or Asana)

September 1, 2015

I’ve long used Flow for task management. My Socialexis team used it, my editorial team now uses it at Taylor Media, and my husband and I even use it to keep track of household tasks. In short, I’m a huge Flow fan. So I’m always surprised when this app doesn’t make it into conversations about the […]

Read the Rest →

Doing the Work vs. Writing About It

August 17, 2015

This blog has been quiet for nearly a month. It’s perhaps the longest I’ve ever gone without posting. On several occasions, I started writing a blog post to explain why. I wrote about how I’m juggling a company transition and preparing to have a baby. I wrote about how I’m failing at a lot of little […]

Read the Rest →

Work With Us! We’re Hiring Full-Time Editors, Writers & Social Media Superstars

July 20, 2015

After building my own business for the last five years, my blog-management company was acquired this summer by a digital media startup. Now I’m in-house at Taylor Media as Executive Editor, building an editorial team. It’s a fun and challenging ride already! While several members of my Socialexis team have joined us for this transition, […]

Read the Rest →

Big News: My Content Marketing Company Has Been Acquired

July 5, 2015

I have some exciting news to share: My content marketing company, Socialexis, has been acquired by Taylor Media, a digital media startup. As you can tell from the giphy above, I’m pop-the-champagne-excited about what this means for the business, as well as for me personally. While this closes a chapter of my career that I’ve […]

Read the Rest →

On Making the New Journalism Profitable and Sustainable

June 22, 2015

You’d think the recent sale of tech website Re/code to Vox Media would’ve been spun as a success story: Founders sell 18-month-old startup to media giant! Niche website attracts 1.5 million monthly unique visitors and gets acquired for an undisclosed sum! Instead, it has sparked articles about why new digital media publications can’t seem to turn […]

Read the Rest →

Here’s Your Excuse to Stop Worrying About Chores and Spend More Time Living

June 15, 2015

I just finished barreling through productivity writer Laura Vanderkam’s new book, I Know How She Does It, on how women juggle careers and family. While it’s full of time-management gems, my biggest takeaway wasn’t how to save a few minutes here or there. Instead, this read served as a reminder that life should be my […]

Read the Rest →

Why Work-Life Integration is a Better Goal Than Work-Life Balance

June 10, 2015

Everyone’s always talking about the importance of work-life balance — and how elusive it can be. But what if our conversations around work-life balance were all misguided? What if we started talking about work-life integration instead? That’s how productivity blogger Laura Vanderkam approaches it, and her take really resonates with me. Rather than forcing our workday […]

Read the Rest →