This blog has been quiet for nearly a month. It’s perhaps the longest I’ve ever gone without posting. On several occasions, I started writing a blog post to explain why. I wrote about how I’m juggling a company transition and preparing to have a baby. I wrote about how I’m failing at a lot of little […]
After building my own business for the last five years, my blog-management company was acquired this summer by a digital media startup. Now I’m in-house at Taylor Media as Executive Editor, building an editorial team. It’s a fun and challenging ride already! While several members of my Socialexis team have joined us for this transition, […]
I have some exciting news to share: My content marketing company, Socialexis, has been acquired by Taylor Media, a digital media startup. As you can tell from the giphy above, I’m pop-the-champagne-excited about what this means for the business, as well as for me personally. While this closes a chapter of my career that I’ve […]
You’d think the recent sale of tech website Re/code to Vox Media would’ve been spun as a success story: Founders sell 18-month-old startup to media giant! Niche website attracts 1.5 million monthly unique visitors and gets acquired for an undisclosed sum! Instead, it has sparked articles about why new digital media publications can’t seem to turn […]
I just finished barreling through productivity writer Laura Vanderkam’s new book, I Know How She Does It, on how women juggle careers and family. While it’s full of time-management gems, my biggest takeaway wasn’t how to save a few minutes here or there. Instead, this read served as a reminder that life should be my […]
Everyone’s always talking about the importance of work-life balance — and how elusive it can be. But what if our conversations around work-life balance were all misguided? What if we started talking about work-life integration instead? That’s how productivity blogger Laura Vanderkam approaches it, and her take really resonates with me. Rather than forcing our workday […]
The most important message to nail down when you run a business is what you offer. This sounds obvious, but it’s also one of the most challenging pieces for most startups and freelancers. When you first start a business, you’re often not sure exactly what you want to offer, which niche you should focus on, or which […]
If you’re just starting a blog, selling ads probably isn’t the best way to make money. For websites that don’t yet see a lot of traffic, it’s typically smarter to keep your blog clutter-free while you gain trust from readers, and earn income via digital products (like my ebooks or The Write Life bundle sale), consulting […]
Organic reach keeps falling on Facebook, and everyone knows it. In every blogger / entrepreneur / social strategist community I follow, marketers are complaining about how the posts on their Facebook page simply don’t reach as many fans as they used to. We’ve seen this with The Write Life’s Facebook page. We have more than […]
I didn’t choose content marketing as my second career because it was hot. In fact, when I first began offering blog management and social media services in 2011 on the side of my day job, I didn’t even realize the work I was doing fell under the content-marketing umbrella. I simply enjoyed using my writing, […]