Why Email Marketing Should Take Priority Over Facebook

November 21, 2014

You should focus on growing your email list more than your Facebook page. Because of my journalism background, I tend to share research when it offers new or insightful information we can all act on. This research falls into that category, as Fast Company explains in their summary of the Forrester report. But it caught […]

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Social Media for Writers: New Course!

September 10, 2013

A few years ago, I developed a course called Use Social Media to Make Your Own Luck. It was my first course, and I was over the moon when participants gave it raving reviews. My editor who reviewed the course even told me I’d hit my sweet spot, that THIS was what I was meant […]

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Coming to a Facebook Feed Near You

November 14, 2012

With a big blog redesign coming up, it’s finally time to start a Facebook page for my blog and biz! This hasn’t been the right move for me for a while (here’s why), but I think it’s time, partly because I have so much to share that doesn’t belong on this blog or in my […]

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Why I don’t want to be friends on Facebook

February 16, 2011

I’ve received a lot of friend requests on Facebook lately. Most are from people I’ve connected with through Twitter or other online forums, or public relations types who know me from my day job as a reporter. But I don’t want to be friends with those people on Facebook. It’s not because those people aren’t […]

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Why your biz or book needs a Facebook page, not a group

July 1, 2010

I don’t want to give away all my social media hints — I want people to pay me for this, remember? — but here’s a common mistake I’m seeing clients (and small businesses who should become my clients) make: creating a Facebook group or profile for a business, product or public figure when they should […]

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Do Twitter & Facebook help or hinder your writing?

April 14, 2010

The Los Angeles Times book blog ran a post last week about a writer who went off Facebook and Twitter for the first three months of this year to focus on her project. Edan Lepucki blogged about the detox, concluding that she didn’t miss the sites as much as she thought she would. Which begs […]

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How to use Facebook to — shhhh — promote your book

February 7, 2010

In my social circle, knowing how to use Facebook is like knowing how to read. It’s something we do every day, without thinking about it, like we were born knowing how. Of course, we know there are people in this world who don’t know how to read, but we rarely come into contact with them, […]

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Why writers should use Twitter

June 8, 2009

At a recent meeting with my critique group, I found myself explaining the merits of Twitter for writers. This was surprising since I was dead-set against Twittering just six months ago. I didn’t want another distraction in my life, and I didn’t understand why I needed Twitter when I already used Facebook. But Twitter is […]

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