Over the last few months, my company has gotten a lot of client requests. We’ve turned down almost every one. Why? Because they weren’t the right fit for us. Often, they were the right fit in some ways, but not the right fit in others, which made it difficult to say no. But one of […]
One of the biggest challenges of starting a new business — especially a service-based business — is finding new clients. I’ve written before about how the best way to land new clients is to help them find you. While that post has several solid ideas, what’s sometimes even more helpful is real-life examples. So here […]