When you run your own business in this digital world, it’s easy to spend all day, every day on tasks like social media and blogging and networking.
Those tasks help us earn a living indirectly, and they add up to long-term success. That’s why helping others, building a community and creating buzz online do deserve our time and effort.
But sometimes an entire day will go by, and I’ll realize that although I’ve been busy with those tasks, I haven’t spent time on what really keeps my business afloat. I haven’t spent enough time on the bottom line.
That’s when I ask myself: What can I do right now that will MAKE MONEY?
As Chris Guillebeau suggests in The $100 Startup, sometimes you have to hone in on WHAT PAYS and block out everything else. Because there aren’t enough hours in the day — and not enough energy in your tank — to do everything.
Trying to do everything isn’t the best move anyhow. The smartest entrepreneurs and side-giggers and freelancers know they can’t possibly do everything, so they choose priorities. And when one of your goals is to make money, your priorities have to revolve around WHAT PAYS.
It might feel a bit sell-out-ish at first to focus on money. But the truth is, we all need money to live. You might strive to make a living doing something you enjoy, but you still have to make a living. If you want to continue to run a business that allows you to do work you enjoy, you need to turn a profit.
So whether you’re building a business on the side of your full-time job or turning your passion into your main income, think about whether your priorities are in order.
How can you spend more time on what matters for your business?
What can you do right now that will make money?