Today I’m answering a question from a reader who asked: How do you use Google Analytics to grow your blog? Google Analytics is a FREE tool that helps you analyze traffic to your website. Know the “Site Stats” option you have on the back end of your WordPress blog? Or the “Stats” option in Blogger? […]
It can be difficult to explain the magic of Twitter, which is why I like to provide anecdotal evidence whenever I can. And last night was a perfect example. I was at D.C.’s monthly WordPress Meetup, checking in on Foursquare. I tagged my check-in with the event hashtag, #wpdc, and posted it to Twitter. If […]
One of my big goals for this year is to create and launch more digital products. And I want them to fit under one theme: creating the life you want to live. That’s why I’m SO excited to offer my social media course, Make Your Own Luck, again next month. Because readers and new acquaintances […]
When you’re building your own business, figuring out how to make money doing what you love, there’s always more to learn. That’s part of the reason why I love working for myself: I have the freedom to choose challenging projects, ones that give me opportunities to learn along the way. So for the last few […]
I like how Penelope Trunk says you should learn something every time you write a blog post. That the process of writing a post should help you discover something you didn’t know before. So I’m hoping that writing this post — and maybe the insight I glean from your comments — will help me figure […]
Want to take your social media efforts to the next level? Check out How to Create a Freakin’ Fabulous Social Media Strategy. Last week I spent an hour chatting with an author about the Facebook page she was using to promote her book. Our convo was supposed to be about ways to get more “likes” […]
One of the best parts about being a solopreneur is having the freedom to experiment — with what you create, with your time and with your income. Over the last year or so, I’ve been experimenting with affiliate marketing: selling other people’s products and earning commission. If you’ve read much about making money online or […]
I have to admit I haven’t followed much of the hoopla around Pinterest. I created a profile so I could look around the site, and I’ve discovered a few photos there for my clients’ social media campaigns. But the truth is, I don’t even know that much about Pinterest. And yet, I can tell you […]
Press releases are so 1990. Whenever I get a press release that looks like it was sent out to a dozen or more people, I press delete. I might take five seconds to read the headline, but I almost never read the actual release. Why? Because I know it won’t be personalized for me. About […]
Want to learn how to use social media to Make Your Own Luck? Check out my new digital course, which begins March 5! Speaking of using social media to Make Your Own Luck, today we’ve got an interview with a woman who has pretty much mastered that art. Jade Craven is a “connector” and digital […]