Every once in a while, as I’m planning my blog posts for the upcoming week, I’ll think to myself, “You haven’t had a post lately with a lot of comments. Which of the posts in your queue will solicit a lot of feedback?”
Because what blogger doesn’t like feedback? Comments are proof that someone’s actually reading what you put out there. Comments sometimes take the post to the next level. And, for better or for worse, we often use comments to validate our worth as bloggers.
Am I right?
But the truth is, some topics lend themselves to comments more than others. You can always encourage comments by ending your post with a question, but whether your readers feel passionate enough to respond often depends on the topic and how you write about it.
While comments show your blog is alive, they aren’t the only measure of success. None of my recent posts have received more than 25 comments, but my blog traffic is up, my blog subscriptions are increasing and my newsletter‘s growing consistently. So should I really be looking at comments to determine whether this blog has been a success this month?
Just remind yourself next time you’re beating yourself up over comments that it’s only one piece of the success pie.
How heavily do you weigh comments when evaluating the success of your blog?