One of the ways my team measures our results for clients is by offering an end-of-month metrics report. What it details depends on exactly what we do for the client, but it could include Twitter growth and engagement stats, blog growth stats, newsletter open rates and more. Because we are treating The Write Life like […]
Derek Halpern of Social Triggers had a brilliant post recently about the importance of promoting your work. (Thanks to Tom Ewer for pointing it out.) Derek says he spends 20 percent of his time creating and 80 percent promoting. He writes: If you spend time writing a piece of content, and that content only gets […]
An author friend and I were recently discussing the merits of promoting one’s book via traditional media verses online. As a journalist, she has lots of connections in the industry and often does television and radio interviews about her area of expertise, which helps promote her book. But she’s also savvy online, using Twitter, blogging […]
For authors looking to promote their books, book blogs present some awesome opportunities. But how do you know which bloggers will review your book? And what’s the best way to approach them? Here to enlighten us today is Jen Karsbaek, who reviews books at her blog, Devourer of Books. On Twitter, this Chicagoan is known […]
Before I launched my Facebook page for Socialexis, I sent the link to my sister and my best friend, asking them to look it over. Both came back with the same criticism: I needed a more professional photo. I knew they were right. Not only did I need one to promote my new business, I […]
Traveling across the country to promote my book will be expensive, time-consuming and tiring. But thanks to the Internet, I’ve got another option for self-promotion: virtual marketing. This month and next, I’m participating in a free online class where I’ll learn how to promote my book via a blog tour. Once again, I’m a little […]