I’ve been a mad woman this week. My new guide, How to Take a Career Break to Travel, launches Monday, and there are what seems like a million moving parts that need attention. You’d think writing the guide would be the majority of the work, but I’d say it’s only about half. The other half […]
Every once in a while, as I’m planning my blog posts for the upcoming week, I’ll think to myself, “You haven’t had a post lately with a lot of comments. Which of the posts in your queue will solicit a lot of feedback?” Because what blogger doesn’t like feedback? Comments are proof that someone’s actually […]
If there’s a secret to growing any blog with a personal component, it’s this: Blog about where you want to go, not where you are. Where you are can be interesting, entertaining even. But where you want to go engages us on a totally different level. Because when you share where you want to go, […]
Happy fall! I’m writing from my parents’ house in upstate New York, where I’m hanging out with Cooper (the dog I brought home from a writer’s colony) while they’re on vacation. So far, this has proven to be one of the best perks of becoming self-employed; I can work from wherever is convenient! Thought-provoking links […]
We can only teach ourselves so much. You can practice, practice, practice. You can read blog posts and watch YouTube tutorials. You can — and this is my favorite — closely watch others who successfully do what you want to do and see how they do it. But if you really want to take your […]
Since I launched my eguide on starting a social-media consulting biz, several people have asked how I help small businesses and organizations build online communities. When you run a social media campaign for a company, how do you go about doing it? It differs according to each client. It also differs according to your consulting […]
When I launched my first eguide on social media consulting, I didn’t have a plan. I knew enough to let my network know about the product and encourage them to tell their networks about it. I knew enough to pitch guest posts at blogs with good-sized audiences. And I knew enough to offer an affiliate […]
Between my soon-to-launch guide, potential new clients and other projects, I’m swamped — in a good way. But I still took a few minutes to give you a heads up on great links from this week: This Forbes piece argues for rethinking the risk of entrepreneurship. I’ve been following this woman’s quest to get pregnant […]
During a recent blog-coaching session with the fabulous Sarah Bagley, we were brainstorming how to grow her readership. (Yes, I’m offering blog coaching for individuals!) And Sarah had an ah-ha moment that was rather genius, one that’s worth sharing with you. She used to focus on commenting on other people’s blogs to lure them to […]
When I launched my first eguide on social-media consulting, I explained one of the reasons I called it a guide: Because one of my favorite bloggers, Chris Guillebeau, says “ebook” creates the expectation of a full-length book and low value (and, I say, a paperback price). He suggested calling any digital product a guide or […]