Strategy

Your Guide to Metrics: How to Measure the Effectiveness (ROI) of Social Media and Content Marketing

January 27, 2014

Eager to put your social media skills to use? Check out How to Create a Freakin’ Fabulous Social Media Strategy. Once you’ve got a social media strategy and content marketing plan in place, the next question on your radar should be this: How will we measure whether our efforts are actually working? In industry speak, […]

Read the Rest →

Social Media for Writers: New Course!

September 10, 2013

A few years ago, I developed a course called Use Social Media to Make Your Own Luck. It was my first course, and I was over the moon when participants gave it raving reviews. My editor who reviewed the course even told me I’d hit my sweet spot, that THIS was what I was meant […]

Read the Rest →

A Behind-the-Scenes Look at Launching a Big Website

July 15, 2013

The Write Life is live! This resource for writers has been a vision for more than a year, and we’ve finally brought it to life. The goal of the multi-author blog is to help writers create, connect and earn. So what does it take to launch a big website? A whole LOT of work — […]

Read the Rest →

How to Find Your First Social Media Client

July 1, 2013

You know social media like nobody's business. You're a Twitter power user, you've unlocked all of LinkedIn's secrets, you see Pinterest as a work of art, and you know Facebook inside out. Yet while carefully curating tumblrs is fun, eventually you're going to want to get paid. So how do you find your first client? […]

Read the Rest →

What to Charge for Social Media Work (as a Freelancer or Consultant)

September 27, 2012

Looking to make money from your social media skills? Check out my popular guides: How to Build a Part-Time Social Media Business and How to Create a Freakin’ Fabulous Social Media Strategy. With more companies and organizations looking to hire social media help, and more social-media-savvy young professionals recognizing that opportunity, the same question keeps […]

Read the Rest →

How to Create a Social Media Strategy

June 6, 2012

If you didn’t hear via my newsletter (because I give subscribers first-dib discounts on everything), I’ve got a new eguide on my virtual bookshelf: How to Create a Freakin’ Fabulous Social Media Strategy I wrote this guide purely because readers — that’s YOU — asked for it. Yes, I’ve been listening! You want to be […]

Read the Rest →

Use Social Media Strategically to Reach Your Goals

April 25, 2012

One of my big goals for this year is to create and launch more digital products. And I want them to fit under one theme: creating the life you want to live. That’s why I’m SO excited to offer my social media course, Make Your Own Luck, again next month. Because readers and new acquaintances […]

Read the Rest →

Why Pinterest is More Worth Your Time Than Google+

March 8, 2012

I have to admit I haven’t followed much of the hoopla around Pinterest. I created a profile so I could look around the site, and I’ve discovered a few photos there for my clients’ social media campaigns. But the truth is, I don’t even know that much about Pinterest. And yet, I can tell you […]

Read the Rest →

One “Connector” Who Uses Social Media to Make Her Own Luck: Jade Craven

February 8, 2012

Want to learn how to use social media to Make Your Own Luck? Check out my new digital course, which begins March 5! Speaking of using social media to Make Your Own Luck, today we’ve got an interview with a woman who has pretty much mastered that art. Jade Craven is a “connector” and digital […]

Read the Rest →

Use Social Media to Make Your Own Luck = New Course!

January 23, 2012

I write often about the importance of using Twitter, Facebook, LinkedIn — not to mention blogging — to make your own luck. But how, exactly, should you do that? Now, for the first time, I’m offering an online course with practical tips and ideas, so you can accumulate the “luck” you crave — whether you’re […]

Read the Rest →